MLA
Iyer, Gopalkrishnan R. "Global Internet Marketing Strategy: Framework and Managerial Insights." Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, IGI Global, 2005, pp. 84-102. https://doi.org/10.4018/978-1-59140-321-0.ch005
APA
Iyer, G. R. (2005). Global Internet Marketing Strategy: Framework and Managerial Insights. In I. Clarke III & T. Flaherty (Eds.), Advances in Electronic Marketing (pp. 84-102). IGI Global. https://doi.org/10.4018/978-1-59140-321-0.ch005
Chicago
Iyer, Gopalkrishnan R. "Global Internet Marketing Strategy: Framework and Managerial Insights." In Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, 84-102. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0.ch005
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