Green Knowledge and Technology and Their Implications in Organizational Green Innovation, Urban Green Innovation Spaces, and Green Roofs

Introduction

The COVID-19 pandemic is a sanitary crisis that questions many activities to become greener and more sustainable. Sustainable and green are two concepts increasingly used to mean the same, however, sustainability refers to the persistence and indefinite future of necessary and desired characteristics of the human subsystem within and the ecosystem (Hodge, 1997).

Organizational environmental and green knowledge learning is linked to green technology for the environmental protection to stimulate organizational green innovation, urban green innovation areas and green roofs. Sustainable development is related to decision making in the economic and social effects (Wiering, Liefferink, Boezeman, Kaufmann, Crabbé, & Kurstjens, 2020). Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs (Brundtland, 1987).

Urban sustainability including social and economic has been highlighted as one of the leading features of cities (VisitBerlin (Ed.) 2017). Some green trends are proposed as smart city, sustainable city, and so forth. Use of green and ecofriendly technology offers more sustainability environment with zero gas emissions to the environment and some other opportunities and challenges.

People living in dense communities tend to use public urban green innovation spaces and public parks more frequently to have more relaxation time and may travel more to the countryside for leisure. Experimenting and testing new greener ways of conducting organizations concentrated on environmental sustainability, enable to introduce green innovations (Anderson et al., 2010; Stubbs and Cocklin, 2008). Organizations embracing the concept of saving money, by creating recycling programs and monitoring thermostats, focusing on environmental sustainability. Organizations may contribute to support nongovernmental agencies involved in environmental troublesome areas.

The frequency of use of a green space living environment support individuals to be satisfied with public spaces and improves the social space and the mental health (Hadavi, 2017). People using public and private urban green innovation spaces attach meanings, identity, and psychological experiences to different types of green spaces, as described in the Place identity integrated model and environmental representation (Bernardini and Irvine 2007). Research on green organization identity has focused on individual level (Chen, Chang, 2013; Chen, 2011). Green organizational identity supports individual tasks of organizational members related to the organizational environmental activities and strengthens the ability to cope with organizational green oriented conditions. Landscape connectivity has some differences between urban green innovation roofs and urban open space management.

Organizations are facing challenges regarding the compliance with green sustainability strategy. The deployment of a green strategy to face the negative effects that industrialization has on the environment. Organizational business sustainability considers the green growth, green branding, and green sustainable reporting. Branding sustainability enhance the ability of the organization to appeal customers concerned about the environment.

Green sustainable development combined with economic growth, social justice and progress and environmental security concepts are relevant issues in research such as green entrepreneurship in organic farming ( Gupta, and Vegelin, 2016; Mohd, and Norhidayah, 2016; Savickiene, and Miceikiene, 2018; Ihnatenko, and Novak, 2018; Kucher, 2019; Shevchenko, and Petrenko, 2020, Skydan, Nykolyuk, Pyvovar, and Martynchuk, 2020). Not much research has addressed the integration of green roofs and urban green innovation space.