Health Tourism-Based Destination Marketing

Health Tourism-Based Destination Marketing

Maşide Gürcü (Bozok University, Turkey) and Dilaver Tengilimoğlu (Atilim University, Turkey)
Copyright: © 2018 |Pages: 25
DOI: 10.4018/978-1-5225-3920-9.ch008
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Abstract

Visits of people for their health caused health tourism to be created. Health tourism has a great market share in the world with a volume of 100 billion dollars. A big battle has started between companies and countries that want to get share from this market. It became necessary to be act professionally because of the competition in health tourism sector. It is very important to know the market, to determine customer requests and needs, to know the advantageous and disadvantageous of competitors and to positions itself at the correct place. It is necessary to focus on international market at health tourism process. Politicians and the government has a big role in being a destination in health tourism sector. All the factors in service process are important parts of both service quality and of branding process.
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The Importance Of Health Tourism As A Tourism Sector

Tourism is one of the world's largest and most important service sectors. If well planned, tourism plays a big role in removing interregional inequality, decreasing unemployment, protecting cultural values and uncovering the wealth of country or region. In addition, it’s the most important source of foreign exchange earnings of any country (Pekin, 2011, p. 32; Khan, 2010, p. 4)

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