In response to the dramatic changes in the business landscape over the last few years, more companies are launching business transformations leveraging digital technologies to drive sweeping changes in their supply chain processes. So, supply chain digital transformation is not a new buzz word anymore, it's the application of digital capabilities to processes, products, and assets to improve supply chain efficiency, enhance customer value, manage risk, and achieve competitive advantage. However, organizations are still facing numerous challenges to transform and perform. This chapter will dive deep into understanding major challenges to digital supply chain transformations, identify the key drivers and enablers of and provide a proven change management framework for a successful transformation journey.
TopIntroduction
In today’s complex and ever-changing business world, firms of all types are rethinking every aspect of their supply chain performance. Firms are exploring new enablers like digital technologies to optimize and manage their supply chains, beginning with demand planning and order management reviewing the entire supply chain up to procurement and transportation.
In today’s globalized world, a firm’s success is not just dependent on its own efforts. Rather, the success of an organization depends largely on how effectively it can orchestrate a vast, global network of supply chain partners to deliver goods and services that meet the needs of individual consumers. It’s all about engaging with customers efficiently through new and improved customer experiences. Early adopters of digital disrupters such as Amazon, Uber, and Netflix have redefined traditional business models and demonstrated how it’s to be done. They focused on customers and not just provided exceptional, unique customer experience, but also engaged customers that keep coming back for more.
Digital Transformation is not restricted to supply chain; it’s everywhere. It’s in marketing, sales, products, Support, HR, Supply chain, etc. It opens new opportunities, challenges traditional methods, and changes the way we think and act. One of the key challenges faced around transforming a business is training the workforce to gain the new skills necessary to participate in the new way of doing business and to make the changes stick and last.
In all kinds of industries, from the relatively slow-moving ones such as Utilities and Cement to the rapidly changing businesses of the High-Tech and Retail industries, lean and agile supply chain processes have become critical in achieving competitive advantage. Companies can no longer view supply chain as a back office and a transactional-focused function. It is becoming extremely prevalent that companies are not simply looking to drive costs out of their businesses, but also striving to be more agile in securing a supply chain that can quickly adapt to a rapidly changing market.
Taking the initiative to transform supply chain by leveraging best practices and the latest digital technologies is no longer an option; it is a strategic mandate to stay relevant in the industry. Evidently, it is crucial to act rapidly and launch transformation activities. However, the industry’s reality is that 70% of all transformation initiatives fail.
The low success rates of other transformation programs and the scary statistics make firms who are about to take the transformation journey reconsider moving forward. These firms typically have doubts and questions about the best practice in integrating new digital technologies into supply chain operations. At times they even postpone their efforts until an expert is able to address their concerns. Firms seek how to:
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Master change management and ensure users’ adoption
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Address the need for new skills to support processes that span across suppliers and partners
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Ensure continuous senior management support
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Identify comprehensive metrics and ensure continuous monitoring
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Choose the right digital technology and the right software provider
Based on relevant research and the author’s professional experience, the main cause for the low success rates of business transformation initiatives can be grouped into two categories:
This chapter provides the top 7 challenges under each respective category and explains how to address these challenges during supply chain digital transformation programs. This chapter also provides a practical change management framework to ensure smooth and successful digital supply chain transformation programs. This framework includes 8 steps (phases) needed to implement change in the culture of the organization, and 5 success factors for companies to maintain throughout the lifecycle of change. These five factors can be used as a checklist to evaluate the readiness of the organization to change and its chances of a successful digital transformation.
Historic background on change management in the context of supply chain digital transformations is provided in the next section.