Human Resources Management's Predominant Role in the COVID-19 Crisis: Making a Difference via Flexi-Time and Flexi-Space Working Solutions

Human Resources Management's Predominant Role in the COVID-19 Crisis: Making a Difference via Flexi-Time and Flexi-Space Working Solutions

İdil Işık, Betül Yücel, Esin Çetin Özbudak
DOI: 10.4018/978-1-7998-9840-5.ch007
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Abstract

The COVID-19 pandemic changed existing and future work settings by putting flexible working options on the business agenda. The transition to flexible working has been a painful process for some organizations while integrating it into daily work practices has been relatively straightforward for others. This chapter will display data from a project carried out in Turkey during the lockdown period. The qualitative phase highlights the crucial role of human resources management in sustaining the employees and organizations under the conditions of pandemics. In this regard, the chapter will elaborate how human resources management functions adapted for a smooth transition to flexi-time-space models based on the experiences of 27 local and global organizations in Turkey. Digitalization and transformation of human resources functions, employee engagement and internal communication, performance management and employee-manager interrelations emerged as the master themes to scrutinize the ground-breaking shift to the alternative ways of working triggered by COVID-19.
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Introduction

As the Covid-19 caught us off guard in a business-as-usual environment, companies began to look for new ways to continue their operations. Therefore, flexible working has become the most common practice in the context of the pandemic (Glaude et al., 2020) and has begun to attract the attention it deserves. The flexible working methods such as reduced hours, home office design, and teleworking were supported and encouraged as new ways of working in the new normal (CIPD, 2020; ILO, 2020). As a result, organizations had to move from a traditional work arrangement to a system of remote working as part of their plans to maintain business operations; they opted for working from home to prevent illnesses and protect employees (Gössling et al., 2020; Işık & Güney, 2020; Kraus et al., 2020). Although working from home is unsuitable for some job profiles and organizations, it became a crucial solution to ensure business continuity and combat the health threats during the Covid 19 epidemic (Messenger, 2020). Flexible working practices, in general, is considered a solution to increase the work-life quality, prioritize sustainable organizational operations, increase mobility and adaptability according to changing global conditions like a crisis, war, epidemic, and cyber-attack (Ateş & Çöpoğlu, 2015).

As shared in Time Magazine in February 2020, “The coronavirus outbreak has become the world's largest work-from-home experiment,” and the virus even provided the opportunity to test the work-from-home theory on an enormous scale. In their study, Barrero, Bloom, and Davis (2020) questioned why work from home will be permanent through the survey conducted with 15,000 people living in the United States and reported that working from home during the Covid-19 pandemic was evaluated more productive than pre-pandemic era work in the office. In addition, Gartner's research with 127 company leaders representing human resources, legal, compliance, and finance functions revealed that 80% of company leaders plan to allow employees to work remotely at least for certain times after the epidemic, and 47% of them say that they will allow their employees work from home full-time (Gartner, 2020).

Flexible working's individual, environmental and economic impacts vary depending on how well organized and managed. The work-private life conflict may increase with flexible working (Torlak & Işık, 2021), new technologies demanding additional time from employees may increase techno-stress by harming psychological well-being, and working alone may cause isolation (Carnavale & Hatak, 2020). Hence, analyzing and maximizing the fit between the flexible structure and employee characteristics would support psychological well-being during flexible working (Işık, Yenisey, & Kantur, 2021). According to recent studies, the Covid-19 pandemic has shaken the business world and affected the motivation, commitment, performance, business continuity, and flow of organizations and employees (Caliguri et al., 2020; Carnevale & Hatak, 2020; Palumbo, 2020; Vnouckova, 2020). Job insecurity and increased work and family stress became more prominent, jeopardizing employees' engagement and well-being (Kumar, 2021). Increased job insecurity turned out to be one of the major topics in the pandemic phase, especially while working away from the workplace. Sudden changes and transitions to remote work also created stress and anxiety in employees (Como, Hambley & Domene, 2021).

Key Terms in this Chapter

Employee Engagement: It is the involvement and enthusiasm of employees in their work and workplace ( Gallup, Inc., 2022 )

Flexi-Space Working: It consists of the terms “work-at-home, remote work, working from a location other than the central office, working from another city, and working from another country”.

Hybrid Working: It combines “flexi-space” and “flexi-time working” according to the organization's structure and the needs of the employees.

Performance Management: It is a systematic process for improving organizational performance by measuring, managing, and developing the performance of individuals and teams ( Tweedie, Wild, Rhodes & Martinov-Bennie, 2018 ; Armstrong, 2006 ).

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