MLA
Varnali, Kaan. "The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions." Transformations in E-Business Technologies and Commerce: Emerging Impacts, edited by In Lee, IGI Global, 2012, pp. 189-203. https://doi.org/10.4018/978-1-61350-462-8.ch012
APA
Varnali, K. (2012). The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions. In I. Lee (Ed.), Transformations in E-Business Technologies and Commerce: Emerging Impacts (pp. 189-203). IGI Global. https://doi.org/10.4018/978-1-61350-462-8.ch012
Chicago
Varnali, Kaan. "The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions." In Transformations in E-Business Technologies and Commerce: Emerging Impacts, edited by In Lee, 189-203. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-462-8.ch012
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