MLA
Joshi, Kedar Pandurang and Nikhil Lohiya. "Improved Seating Plans for Movie Theatre to Improve Revenue: An Integrated Best Worst Method with EMSR-B." Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, edited by Anil Kumar, et al., IGI Global, 2017, pp. 149-158. http://doi:10.4018/978-1-5225-0997-4.ch008
APA
Joshi, K. P., & Lohiya, N. (2017). Improved Seating Plans for Movie Theatre to Improve Revenue: An Integrated Best Worst Method with EMSR-B. In Kumar, A., Dash, M. K., Trivedi, S. K., & Panda, T. K. (Ed.), Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (pp. 149-158). IGI Global. http://doi:10.4018/978-1-5225-0997-4.ch008
Chicago
Joshi, Kedar Pandurang, and Nikhil Lohiya. "Improved Seating Plans for Movie Theatre to Improve Revenue: An Integrated Best Worst Method with EMSR-B." In Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. edited by Anil Kumar , Manoj Kumar Dash , Shrawan Kumar Trivedi , and Tapan Kumar Panda, 149-158. Hershey, PA: IGI Global, 2017. http://doi:10.4018/978-1-5225-0997-4.ch008
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