MLA
Joshi, Kedar Pandurang, and Nikhil Lohiya. "Improved Seating Plans for Movie Theatre to Improve Revenue: An Integrated Best Worst Method with EMSR-B." Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, edited by Anil Kumar, et al., IGI Global, 2017, pp. 149-158. https://doi.org/10.4018/978-1-5225-0997-4.ch008
APA
Joshi, K. P. & Lohiya, N. (2017). Improved Seating Plans for Movie Theatre to Improve Revenue: An Integrated Best Worst Method with EMSR-B. In A. Kumar, M. Dash, S. Trivedi, & T. Panda (Eds.), Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (pp. 149-158). IGI Global. https://doi.org/10.4018/978-1-5225-0997-4.ch008
Chicago
Joshi, Kedar Pandurang, and Nikhil Lohiya. "Improved Seating Plans for Movie Theatre to Improve Revenue: An Integrated Best Worst Method with EMSR-B." In Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, edited by Anil Kumar, et al., 149-158. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0997-4.ch008
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