The OSP has a primary objective of indicating the future direction of the organisation and how this is to be achieved. Several secondary objectives have been introduced that should be the concern of the organisational strategy planners because they might be best achieved if these objectives are at least considered and if appropriate incorporated into the OSP. These secondary objectives are discussed in the following sections with indications of how they might improve organisational performance particularly if they are considered with regard to their impact on each other.
The consulting firm A T Kearney (2004) write about a study of business and technology and a survey done by Harris Interactive, a market research company. The market research company polled board members and senior executives from Europe and the USA .The study showed that successful companies had the following strategies, two of which (shown in bold) relate to the concept of alignment between SISP and OSP and suggest moving beyond alignment to integration (where SISP and OSP are considered as complimentary to each other):