MLA
Bishop, Jonathan. "Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters." Virtual Communities: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2011, pp. 1720-1737. https://doi.org/10.4018/978-1-60960-100-3.ch509
APA
Bishop, J. (2011). Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters. In I. Management Association (Ed.), Virtual Communities: Concepts, Methodologies, Tools and Applications (pp. 1720-1737). IGI Global. https://doi.org/10.4018/978-1-60960-100-3.ch509
Chicago
Bishop, Jonathan. "Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters." In Virtual Communities: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 1720-1737. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-100-3.ch509
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