MLA
Westerlund, Mika, et al. "The Influence of Content and Trust on Consumers’ Intention to Accept Mobile Advertisements." Developing Technologies in E-Services, Self-Services, and Mobile Communication: New Concepts, edited by Ada Scupola, IGI Global, 2011, pp. 185-199. https://doi.org/10.4018/978-1-60960-607-7.ch010
APA
Westerlund, M., Rajala, R., Tuunanen, T., & Salo, J. (2011). The Influence of Content and Trust on Consumers’ Intention to Accept Mobile Advertisements. In A. Scupola (Ed.), Developing Technologies in E-Services, Self-Services, and Mobile Communication: New Concepts (pp. 185-199). IGI Global. https://doi.org/10.4018/978-1-60960-607-7.ch010
Chicago
Westerlund, Mika, et al. "The Influence of Content and Trust on Consumers’ Intention to Accept Mobile Advertisements." In Developing Technologies in E-Services, Self-Services, and Mobile Communication: New Concepts, edited by Ada Scupola, 185-199. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-607-7.ch010
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