MLA
Westerlund, Mika, et al. "The Influence of Content and Trust on Consumers’ Intention to Accept Mobile Advertisements." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 836-850. https://doi.org/10.4018/978-1-4666-1598-4.ch050
APA
Westerlund, M., Rajala, R., Tuunanen, T., & Salo, J. (2012). The Influence of Content and Trust on Consumers’ Intention to Accept Mobile Advertisements. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 836-850). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch050
Chicago
Westerlund, Mika, et al. "The Influence of Content and Trust on Consumers’ Intention to Accept Mobile Advertisements." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 836-850. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch050
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