Information Systems Strategic Alignment in Small Firms

Abstract

The concept of “alignment” or “fit” expresses an idea that the object of design—for example, an organization’s structure or its information systems (IS)—must match its context to be effective (Iivari, 1992). More recently, Luftman (2004) has taken this argument one step further and argued that a lack of alignment within an organization will limit the effectiveness of the organization’s business strategies.