MLA
New, Steve. "Innovation and B2B E-Commerce: Explaining What Did Not Happen." Electronic Commerce: Concepts, Methodologies, Tools, and Applications. IGI Global, 2008. 1936-1952. Web. 20 Apr. 2018. doi:10.4018/978-1-59904-943-4.ch150
APA
New, S. (2008). Innovation and B2B E-Commerce: Explaining What Did Not Happen. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1936-1952). Hershey, PA: IGI Global. doi:10.4018/978-1-59904-943-4.ch150
Chicago
New, Steve. "Innovation and B2B E-Commerce: Explaining What Did Not Happen." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, ed. Annie Becker, 1936-1952 (2008), accessed April 20, 2018. doi:10.4018/978-1-59904-943-4.ch150
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