Innovation Management: An Analysis of Technological Innovation as a Competitive Advantage in Company X

Innovation Management: An Analysis of Technological Innovation as a Competitive Advantage in Company X

Francisco de Sousa Lima Neto (Faculdade de Educação de Bacabal (FEBAC), Brazil)
DOI: 10.4018/978-1-5225-3012-1.ch038
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The chapter aims to demonstrate how important the administration of innovation is as a competitive strategy in business. In order to clarify the objectives of these studies, the authors show the importance of the administration of inovation in small business to present the advantages and disvantages of the process related administration of innovation and how it can make a competitive administration of innovation strategic point. The methodological approach was the quantitative and qualitative, descriptive and purpose applied to a case study in the company which served as sample survey, with the participation of 9 employees, including 2 managers and 7 employees. As a result, it is evaluated that 86% approve and 14% disapprove of innovation management and its benefits in developing processes and ensuring a satisfactory standard of competitiveness. The chapter reveals how making this tool can change businesses in a positive way, making the company more competitive and giving the managers more agility and precision in their processes.
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The competitiveness has been a constant factor in the modern organizational structures, there are several mechanisms developed for that and has become something extremely necessary for organizations. According to Tidd and Bessant (2015), an innovation is an essential process, a concern to renew what the company offers and the forms of how its products, services, developement and produce are offered, the company must guide with strategic direction based on actions, taking the market as an element which creates alternatives. Innovation is not only an individualized enterprise, but increasingly as a major source of economic growth, innovation and success is not just a company that uses high technology (Tidd & Bessant, 2015).

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