E-Insurance Project: How to Develop Novel Electronic Services with Cooperation between Academics and Practitioners

E-Insurance Project: How to Develop Novel Electronic Services with Cooperation between Academics and Practitioners

Raija Järvinen (Aalto University School of Economics, Finland), Jarno Salonen (VTT Technical Research Centre of Finland, Finland), Aki Ahonen (OP-Pohjola Group, Finland) and Jouni Kivistö-Rahnasto (Tampere University of Technology, Finland)
DOI: 10.4018/978-1-4666-2071-1.ch014
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Abstract

This case study covers two R&D projects called eInsurance 1 and eInsurance 2, which are concerned with electronic insurance. This case emphasizes project organization, its activities and roles, together with the results of the projects. In addition, the structure and innovation level of the projects are analyzed and the challenges involved in launching the concepts into insurance markets are presented. The most important outcomes of the projects are novel service concepts, and valuable information of consumer expectations that corporate partners utilized in their R&D activities. For research partners, the projects brought ideas, how to organize future projects in new ways, and how to combine academic and business expertise successfully.
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Setting The Stage

Before starting eInsurance projects, insurance companies have globally put some effort into developing electronic insurance services. It all started in the middle of 1990s when the first insurance companies introduced their Internet sites. The very first insurance company web sites contained only company related information, for example annual reports and the latest news, but gradually the amount of information widened in scope to cover insurance brochures, terms and guidelines on how to protect life and property. In due course the pioneering companies started to sell insurance products on the Internet, even though the very first offers consisted of rather simple insurance types, such as travel and home insurance.

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