MLA
Nasir, Süphan. "Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 1221-1239. https://doi.org/10.4018/978-1-4666-1598-4.ch071
APA
Nasir, S. (2012). Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 1221-1239). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch071
Chicago
Nasir, Süphan. "Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1221-1239. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch071
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