Internet Markets and E-Loyalty

Internet Markets and E-Loyalty

Changsoo Sohn (The Catholic University of Korea, Korea) and Dong-Il Lee (Sejong Cyber University, USA)
Copyright: © 2005 |Pages: 8
DOI: 10.4018/978-1-59140-327-2.ch017


As expectation of e-businesses has changed to disappointment, many e-business companies are trying to survive in Internet markets. As a way to survive in Internet markets, they try to build customers’ loyalty. This chapter explains critical components to build customers’ loyalty such as trust and switching costs. E-business companies need to try to enhance trust levels with setting up high switching costs.

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