Jio-Bharti Airtel Data War and Strategy

Jio-Bharti Airtel Data War and Strategy

Anil Kumar, Mohan Balaji, Ujjwal Krishna, Mohit Yadav
Copyright: © 2018 |Pages: 9
DOI: 10.4018/978-1-5225-4038-0.ch008
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The chapter examines various viewpoints in regards to Reliance Jio and Bharti Airtel. This includes the entry of Jio in the telecom space along with the difference in the market Jio bought right after its introduction of the services for public. The focus area for the research has been the secondary sources. A complete understanding of both these companies has been taken into account for this study to pick up the points that both Jio and Bharti have been lacking upon and areas in which one has surpassed the other by attracting a new set of consumers into their family. The chapter as recorded by the facts presented through the Telecom Regulatory Authority of India Analytics Portal witnessed that Jio proved to have an upper hand in terms of the quality of service, which included data speed and tariffs. The other side of the story shows Bharti Airtel's lack of dominance in 4G experience delivery after Jio's entrance.
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Literature Review

An article (Khanna & Pathak, 2016) which mentioned the beginning of the rivalry among Jio and Bharti states that when on September 5, 2016 Reliance Industries chairman announced the news of Jio entry into the Indian Telecom Sector while addressing the shareholders in the 42nd Annual General Meeting of the Company the announcement itself created a humungous impact on the Balance Sheets of the Incumbent firms. The Editor specifically mentioned that while Reliance Industries Chairman was addressing the shareholders and unveiled the Jio Brand with its offering for the public with the basic plans during that time one of the Major Incumbent Player Bharti recorded a dip of about 9% in its net worth and similarly a dip was recorded in other small players as well. The Article specifically talked about how at the initial level of Introduction of the Services to the general public Jio made an impact on the existing player in the market i.e. Bharti with its lucrative plans for the Public with as low as Rs. 51 per GB for Data and announcing No Charges for the Calling facility it sent out a message to rivals that new standards and norms were being created to which rival need to address.

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