MLA
Prasad, K. G. Durga, et al. "Kano-HOQ-GRA Hybrid Methodology for Customer-Driven Product Development." Optimizing Current Strategies and Applications in Industrial Engineering, edited by Prasanta Sahoo, IGI Global, 2019, pp. 120-139. https://doi.org/10.4018/978-1-5225-8223-6.ch005
APA
Prasad, K. G., Sravani, K. D., & Manasa, B. L. (2019). Kano-HOQ-GRA Hybrid Methodology for Customer-Driven Product Development. In P. Sahoo (Ed.), Optimizing Current Strategies and Applications in Industrial Engineering (pp. 120-139). IGI Global. https://doi.org/10.4018/978-1-5225-8223-6.ch005
Chicago
Prasad, K. G. Durga, K. D. S. Sravani, and B. L. Manasa. "Kano-HOQ-GRA Hybrid Methodology for Customer-Driven Product Development." In Optimizing Current Strategies and Applications in Industrial Engineering, edited by Prasanta Sahoo, 120-139. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8223-6.ch005
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