Living Within Glass Houses: Coping with Organizational Transparency

Abstract

This chapter discusses the influence of technological systems on managing stakeholder relationships in the global environment. The information, immediacy and intimacy—the transparency—afforded by technological networks have transformed the nature and the strategic vantage point of these key relationships. Transparency is created and enhanced because of the public’s capacity to know and its ability to navigate the technological terrain. The author argues that the modern prism of transparency can illuminate and enhance the sharing and disseminating of salient knowledge of communities of interest. Thus, the technological imperative and organizational transparency are complements in understanding and effectively responding to stakeholder environments.