Local Production-Based Dietary Supplement Distribution in Emerging Countries: Bienestarina Distribution in Colombia

Local Production-Based Dietary Supplement Distribution in Emerging Countries: Bienestarina Distribution in Colombia

Jesus Gonzalez-Feliu (Mines Saint-Etienne, France), Carlos Osorio-Ramírez (National University of Colombia, Colombia), Laura Palacios-Arguello (Mines Saint-Etienne, France) and Carlos Alberto Talamantes (Autonomous University of Ciudad Juarez, Mexico)
DOI: 10.4018/978-1-5225-2733-6.ch014
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Abstract

The production and distribution of Bienestarina to the vulnerable population of Colombia is one of the strategies of the Colombian Institute of Familiar Wellness (ICBF) to fight malnutrition, especially among children. This case is a good example of establishing food security and social improvement logistics that merits particular attention. The chapter presents an analysis of the Bienestarina supply chain based on the four elements: steering, organization, development, and financial issues. First, an overview of social improvement logistics and the Bienestarina context is provided. Second, theoretical frameworks related to the case are presented. Third, the case is described on the basis of the proposed analysis framework. Finally, generalization issues and conclusions allow the authors proposing the first characterization of social improvement logistics.
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Background

Food security is a major issue since decades and takes a special interest in developing countries, where malnutrition and hunger are one of the first causes of mortality (Valdes, 1981; Reutlinger, 1986). However, food security is in general in competition to the industrialization and performance-making of productive systems and agro-industrial developments of such countries, mainly related either to feed developed countries or to produce non-food agricultural and agro-industrial products, such as biofuels (Ewing & Msangi, 2009) and textile fibers (Fortucci, 2002), among others. In opposition to the development of such industries, the needs of local inhabitants to nourish and develop themselves, in seeking higher welfare status, feeds the public debate on the place of social improvement in the economic and sustainable development of a country (Braun & Kennedy, 1994).

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