The Management System of Enterprises’ Intellectual Property Rights: A Case Study from China

The Management System of Enterprises’ Intellectual Property Rights: A Case Study from China

Tao Xiaohui (Jinan University, China), Zhang Yaohui (Jinan University, China) and Zhou Yi (NineStar Technology Co., Ltd., China)
DOI: 10.4018/978-1-4666-2136-7.ch053
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Abstract

Strengthening the management of IPRs (intellectual property rights) is one of the most important ways to improve an enterprise’s innovative capability. NST (NineStar Technology Co., Ltd, in Zhuhai, China) wins the recognition of both the domestic and the foreign markets through building an advanced IPRs management system to promote their products and institutional innovation, and to respond positively to foreign patents litigations. Based on the case of NST, combined with related literatures, this paper introduced the six components of an enterprise’s IPRs management system: information system, strategic system, establishing system, development system, protection system, and operation system.
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2. The Case: Nst’S Management System Of Iprs

For a long time, the world's printer business is controlled by a few companies from Japan and USA; they own more than 400,000 patents for the printers and printer supplies around the world, forming a huge and rigorous patent pool. These industry tycoons introduce a special commercial model: selling the printers with high technique and high cost at a low price, selling the printer supplies with big consumption at a high price. The commercial help them win rivals by the low price, and gain the huge profit by customers' daily consumption. This special business model makes the industry of printer and its supplies highly technical, highly risky, highly patented-protected and highly invested.

The NST (NineStar Technology Co., Ltd) is an electronic technology company in Zhuhai, China. NST regards technology skills as the company’s foundation, autonomous innovation and autonomous IPRs as its orientation. NST produces three kinds of core products: ink cartridges, toner cartridges, and integrated chips. And the scale of these products in the industry is NO.1 around the world; the share of general cartridges on the global market is 20%, the share of general laser selenium drum chip is 10%, and the integrated chip is 70%. Up to 2010, the NST has already possessed more than 300 patents, owned more than 20000 patents right, built the biggest patented technology platform in this industry. It has already become the only one who has the ability and strength to research and produce the laser printer in the domestic general printer industry. The domestic market for printers and supplies in China is a huge one, but it is infringed deeply by foreign intellectual property right. The NST in Zhuhai focuses on the research and development of the printers for which our Chinese own fully its intellectual property. These printers will be put on the market in late 2010. It will break up the monopoly from Japan and USA, becoming the substitutions for the importers and diminish the profit transfer.

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