MLA
Lo, Victor S.Y. "Marketing Data Mining." Encyclopedia of Data Warehousing and Mining, edited by John Wang, IGI Global, 2005, pp. 698-704. https://doi.org/10.4018/978-1-59140-557-3.ch133
APA
Lo, V. S. (2005). Marketing Data Mining. In J. Wang (Ed.), Encyclopedia of Data Warehousing and Mining (pp. 698-704). IGI Global. https://doi.org/10.4018/978-1-59140-557-3.ch133
Chicago
Lo, Victor S.Y. "Marketing Data Mining." In Encyclopedia of Data Warehousing and Mining, edited by John Wang, 698-704. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-557-3.ch133
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