MLA
Kapoor, Avinash, and Chinmaya Kulshrestha. "Marketing or Social Marketing: Is There an Identity Crisis?." Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, IGI Global, 2014, pp. 1-15. https://doi.org/10.4018/978-1-4666-4430-4.ch001
APA
Kapoor, A. & Kulshrestha, C. (2014). Marketing or Social Marketing: Is There an Identity Crisis?. In A. Kapoor & C. Kulshrestha (Eds.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 1-15). IGI Global. https://doi.org/10.4018/978-1-4666-4430-4.ch001
Chicago
Kapoor, Avinash, and Chinmaya Kulshrestha. "Marketing or Social Marketing: Is There an Identity Crisis?." In Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, 1-15. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4430-4.ch001
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