MLA
Kapoor, Avinash and Chinmaya Kulshrestha. "Marketing or Social Marketing: Is There an Identity Crisis?." Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, edited by Avinash Kapoor and Chinmaya Kulshrestha, IGI Global, 2014, pp. 1-15. http://doi:10.4018/978-1-4666-4430-4.ch001
APA
Kapoor, A., & Kulshrestha, C. (2014). Marketing or Social Marketing: Is There an Identity Crisis?. In Kapoor, A., & Kulshrestha, C. (Ed.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 1-15). IGI Global. http://doi:10.4018/978-1-4666-4430-4.ch001
Chicago
Kapoor, Avinash, and Chinmaya Kulshrestha. "Marketing or Social Marketing: Is There an Identity Crisis?." In Dynamics of Competitive Advantage and Consumer Perception in Social Marketing. edited by Avinash Kapoor , and Chinmaya Kulshrestha, 1-15. Hershey, PA: IGI Global, 2014. http://doi:10.4018/978-1-4666-4430-4.ch001
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