Measuring Travel Behavior Changes to Variably Priced Carsharing Using Mobile Applications

Measuring Travel Behavior Changes to Variably Priced Carsharing Using Mobile Applications

Sisinnio Concas (University of South Florida, USA), Sean J. Barbeau (University of South Florida, USA), Philip L. Winters (University of South Florida, USA) and Nevine Labib Georggi (University of South Florida, USA)
DOI: 10.4018/978-1-4666-6170-7.ch017
OnDemand PDF Download:
No Current Special Offers


Carsharing programs help reduce car use and increase reliance on congestion-reducing modes, including transit, bicycling, and walking. The basic pricing model, a flat hourly rate, creates an opportunity to study variable pricing as a strategy to increase demand for carsharing, while influencing travel behavior modally, spatially, and temporally. This chatper discusses the use of a GPS-enabled mobile phone application to collect travel behavior data while changes to the hourly rental rates were administered to an experimental group of carsharing users. To assess shifts in peak-hour travel in response to variable pricing, nonparametric methods are used to estimate rental start-time probability density functions. Findings show that using pricing to influence when carsharing members take trips can serve to redirect demand to capacity travel times on the road system.
Chapter Preview

The Carsharing Program

Carsharing is a membership-based service that provides 24/7 access to a fleet of vehicles rented on a short-term basis. The rental cost typically covers gas, maintenance, and insurance. Members reserve a car online or by phone, access and drive the vehicle with an electronic key card, and then return the vehicle to the same location. Carsharing can substitute for car ownership or provide employees an alternative to driving to work by giving them access to vehicles for business use or personal errands during the day.

Complete Chapter List

Search this Book: