MLA
Pollach, Irene. "Media Richness in Online Consumer Interactions: An Exploratory Study of Consumer-Opinion Web Sites." Global, Social, and Organizational Implications of Emerging Information Resources Management: Concepts and Applications, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2010, pp. 280-295. https://doi.org/10.4018/978-1-60566-962-5.ch015
APA
Pollach, I. (2010). Media Richness in Online Consumer Interactions: An Exploratory Study of Consumer-Opinion Web Sites. In M. Khosrow-Pour, D.B.A. (Ed.), Global, Social, and Organizational Implications of Emerging Information Resources Management: Concepts and Applications (pp. 280-295). IGI Global. https://doi.org/10.4018/978-1-60566-962-5.ch015
Chicago
Pollach, Irene. "Media Richness in Online Consumer Interactions: An Exploratory Study of Consumer-Opinion Web Sites." In Global, Social, and Organizational Implications of Emerging Information Resources Management: Concepts and Applications, edited by Mehdi Khosrow-Pour, D.B.A., 280-295. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-962-5.ch015
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