Minimizing the Minus Sides of Mining Data

Minimizing the Minus Sides of Mining Data

John Wang (Montclair State University, USA), Xiaohua Hu (Drexel University, USA) and Dan Zhu (Iowa State University, USA)
Copyright: © 2008 |Pages: 26
DOI: 10.4018/978-1-59904-960-1.ch010
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This research explores the effectiveness of data mining in a commercial perspective. Statistical issues are specified first. Data accuracy and standardization are followed then. Diverse problems related to the information used for conducting a data mining research are identified. Also, the technical challenges and potential roadblocks in an organization itself are described. Certainly, minimizing the possible negative side of data mining, hopefully without interfering its tremendous potentials, is a challenging task we are facing.

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