Mobile Commerce Technology

Mobile Commerce Technology

Chung-wei Lee (Auburn University, USA), Wen-Chen Hu (University of North Dakota, USA) and Jyh-haw Yeh (Boise State University, USA)
DOI: 10.4018/978-1-59140-553-5.ch347
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With the introduction of the World Wide Web, electronic commerce has revolutionized traditional commerce and boosted sales and exchanges of merchandise and information. Recently, the emergence of wireless and mobile networks has made possible the admission of electronic commerce to a new application and research subject—mobile commerce, which is defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of mobile handheld devices. With services provided by mobile commerce, consumers may use the microbrowsers on their cellular phones or PDAs to buy tickets, order meals, locate and book local hotel rooms, even write contracts on the move.

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