MLA
Lee, Chean. "Mobile CRM: Reaching, Acquiring, and Retaining Mobility Consumers." Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives, edited by Bhuvan Unhelkar, IGI Global, 2006, pp. 643-654. https://doi.org/10.4018/978-1-59140-817-8.ch045
APA
Lee, C. (2006). Mobile CRM: Reaching, Acquiring, and Retaining Mobility Consumers. In B. Unhelkar (Ed.), Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives (pp. 643-654). IGI Global. https://doi.org/10.4018/978-1-59140-817-8.ch045
Chicago
Lee, Chean. "Mobile CRM: Reaching, Acquiring, and Retaining Mobility Consumers." In Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives, edited by Bhuvan Unhelkar, 643-654. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-817-8.ch045
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