MLA
Silberer, Günter, and Sebastian Schulz. "Mobile Customer Relationship Management (mCRM): Constraints and Challenges." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 324-340. https://doi.org/10.4018/978-1-4666-1598-4.ch020
APA
Silberer, G. & Schulz, S. (2012). Mobile Customer Relationship Management (mCRM): Constraints and Challenges. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 324-340). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch020
Chicago
Silberer, Günter, and Sebastian Schulz. "Mobile Customer Relationship Management (mCRM): Constraints and Challenges." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 324-340. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch020
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