How Mobile Technologies Enable Best Business Practice: A Case in the Fine-Paper Industry

Abstract

Within the last 10 years, a number of sophisticated mobile devices have become available to assist not only in managing appointments and contacts but also to provide a tool for enhancing user experience and introducing new collaborative ways of doing business. However, little conceptual thought and empirical illustration has been given to how industrial organisations are using the potential offered by mobile technology. This chapter is based on putting into practice the main conceptual ideas of the Freedom Economy in the domain of mobile business applications through action research methodology. We present an in-depth case study on implementing mobile solutions in the fine-paper industry and aim to investigate to what extent mobile technologies pose a challenge to contemporary industrial life and how they will eventually enable firms to achieve the best business practice.