Mobile Technologies in the New Zealand Real-Estate Industry

Mobile Technologies in the New Zealand Real-Estate Industry

Eusebio Scornavacca (Victoria University of Wellington, New Zealand) and Federico Herrera (Victoria University of Wellington, New Zealand)
DOI: 10.4018/978-1-60566-677-8.ch070
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Abstract

The Real Estate industry can be viewed as a prime candidate for using mobile data solutions since it possesses a dispersed workforce as well as intensive and complex information requirements. This paper investigates the perceived value of mobile technologies in the New Zealand Real-Estate industry. It was found that mobile technologies are perceived as a strategic element in the Real-Estate industry. However, the use of data services still is bounded by industry practices and voice remains the most used application among agents.

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