MLA
Li, Qianqian, et al. "Modernization, Consumer Personalities, and Global Brand Attitudes." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 1550-1568. https://doi.org/10.4018/978-1-4666-7357-1.ch076
APA
Li, Q., Wei, W., & Xue, Q. (2015). Modernization, Consumer Personalities, and Global Brand Attitudes. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 1550-1568). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch076
Chicago
Li, Qianqian, William Wei, and Qiuzhi Xue. "Modernization, Consumer Personalities, and Global Brand Attitudes." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1550-1568. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch076
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