MLA
Rodrigues, Clarinda. "Multisensory Brand Experiences and Brand Love: Myth or Reality?." Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 615-635. https://doi.org/10.4018/978-1-5225-9282-2.ch029
APA
Rodrigues, C. (2020). Multisensory Brand Experiences and Brand Love: Myth or Reality?. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 615-635). IGI Global. https://doi.org/10.4018/978-1-5225-9282-2.ch029
Chicago
Rodrigues, Clarinda. "Multisensory Brand Experiences and Brand Love: Myth or Reality?." In Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 615-635. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9282-2.ch029
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