MLA
Selladurai, Raj. "Network Marketing and Supply Chain Management for Effective Operations Management." Industrial Engineering: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2013, pp. 1336-1349. https://doi.org/10.4018/978-1-4666-1945-6.ch071
APA
Selladurai, R. (2013). Network Marketing and Supply Chain Management for Effective Operations Management. In I. Management Association (Ed.), Industrial Engineering: Concepts, Methodologies, Tools, and Applications (pp. 1336-1349). IGI Global. https://doi.org/10.4018/978-1-4666-1945-6.ch071
Chicago
Selladurai, Raj. "Network Marketing and Supply Chain Management for Effective Operations Management." In Industrial Engineering: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1336-1349. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-1945-6.ch071
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