MLA
Ip, Edward, et al. "A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan." Neural Networks in Business: Techniques and Applications, edited by Jatinder N. D. Gupta and Kate A. Smith, IGI Global, 2002, pp. 55-69. https://doi.org/10.4018/978-1-930708-31-0.ch004
APA
Ip, E., Johnson, J., Yada, K., Hamuro, Y., Katoh, N., & Cheung, S. (2002). A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan. In J. Gupta & K. Smith (Eds.), Neural Networks in Business: Techniques and Applications (pp. 55-69). IGI Global. https://doi.org/10.4018/978-1-930708-31-0.ch004
Chicago
Ip, Edward, et al. "A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan." In Neural Networks in Business: Techniques and Applications, edited by Jatinder N. D. Gupta and Kate A. Smith, 55-69. Hershey, PA: IGI Global, 2002. https://doi.org/10.4018/978-1-930708-31-0.ch004
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