MLA
Potharst, Rob, et al. "Neural Networks for Target Selection in Direct Marketing." Neural Networks in Business: Techniques and Applications, edited by Jatinder N. D. Gupta and Kate A. Smith, IGI Global, 2002, pp. 89-111. https://doi.org/10.4018/978-1-930708-31-0.ch006
APA
Potharst, R., Kaymak, U., & Pijls, W. (2002). Neural Networks for Target Selection in Direct Marketing. In J. Gupta & K. Smith (Eds.), Neural Networks in Business: Techniques and Applications (pp. 89-111). IGI Global. https://doi.org/10.4018/978-1-930708-31-0.ch006
Chicago
Potharst, Rob, Uzay Kaymak, and Wim Pijls. "Neural Networks for Target Selection in Direct Marketing." In Neural Networks in Business: Techniques and Applications, edited by Jatinder N. D. Gupta and Kate A. Smith, 89-111. Hershey, PA: IGI Global, 2002. https://doi.org/10.4018/978-1-930708-31-0.ch006
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