Novel Business-Oriented Auctions

Novel Business-Oriented Auctions

Tracy Mullen (The Pennsylvania State University, USA)
Copyright: © 2008 |Pages: 19
DOI: 10.4018/978-1-59904-636-5.ch011
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With the advent of the Internet, traditional auction forms have evolved to fit into a plethora business niches, either integrating into traditional approaches or simply creating new opportunities. This chapter examines two novel uses for auctions in a business context, namely sponsored search auctions and prediction markets. Understanding the potential auction benefits and limitations can hopefully provide practitioners with a more informed and successful approach when employing these auction-based tools in their business.

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