MLA
MacDonald, David J. "NTT DoCoMo's I-mode: Developing Win-Win Relationships for Mobile Commerce." Mobile Commerce: Technology, Theory and Applications, edited by Brian E. Mennecke and Troy J. Strader, IGI Global, 2003, pp. 1-25. https://doi.org/10.4018/978-1-59140-044-8.ch001
APA
MacDonald, D. J. (2003). NTT DoCoMo's I-mode: Developing Win-Win Relationships for Mobile Commerce. In B. Mennecke & T. Strader (Eds.), Mobile Commerce: Technology, Theory and Applications (pp. 1-25). IGI Global. https://doi.org/10.4018/978-1-59140-044-8.ch001
Chicago
MacDonald, David J. "NTT DoCoMo's I-mode: Developing Win-Win Relationships for Mobile Commerce." In Mobile Commerce: Technology, Theory and Applications, edited by Brian E. Mennecke and Troy J. Strader, 1-25. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-59140-044-8.ch001
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