MLA
Mkrttchian, Vardan, et al. "Optimizing and Enhancing Digital Marketing Techniques in Intellectual Big Data Analytics." Managerial Perspectives on Intelligent Big Data Analytics, edited by Zhaohao Sun, IGI Global, 2019, pp. 98-109. https://doi.org/10.4018/978-1-5225-7277-0.ch006
APA
Mkrttchian, V., Gamidullaeva, L. A., & Panasenko, S. (2019). Optimizing and Enhancing Digital Marketing Techniques in Intellectual Big Data Analytics. In Z. Sun (Ed.), Managerial Perspectives on Intelligent Big Data Analytics (pp. 98-109). IGI Global. https://doi.org/10.4018/978-1-5225-7277-0.ch006
Chicago
Mkrttchian, Vardan, Leyla Ayvarovna Gamidullaeva, and Svetlana Panasenko. "Optimizing and Enhancing Digital Marketing Techniques in Intellectual Big Data Analytics." In Managerial Perspectives on Intelligent Big Data Analytics, edited by Zhaohao Sun, 98-109. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7277-0.ch006
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