The Organizacional Management as Instrument to Overcome the Resistance to the Innovative Process: An Application in the Canary Company

The Organizacional Management as Instrument to Overcome the Resistance to the Innovative Process: An Application in the Canary Company

Zamira Acosta (La Laguna University, Spain) and Jaime Febles (La Laguna University, Spain)
Copyright: © 2012 |Pages: 16
DOI: 10.4018/978-1-4666-0924-2.ch015

Abstract

Changes in economic activity on a global scale affect organizations due to modifications on their decision criteria, but also for the permanent character of the change. This situation implies an increase of the competition and also the appearance of new markets and opportunities. On the other hand the innovation not only offers major possibilities to guarantee the organization’s survival but also it allows to increase their competitive capacity; even turning into a generating element of the change and vice versa. But it will be the organization that inserts appropriately the above mentioned innovation, or that uses it better, the one that will be more competitive. The management of the organizational change, in this sense, turns into an influential factor in the creation of future and in the promotion of the available possibilities. This paper analyzes organizational management more adapted to the innovative processes of the Canary companies, as well as the underlying differences in the types of compared enterprises.
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Evolution Of The Strategic Environment And Managerial Attitudes Opposite To The Change

At the present time it is possible to speak about a constant that is the change, the permanent change, the globalization and the increasing competitiveness, characterized by political, economic, social, cultural and technological transformations, force the enterprises to change. These changes affect the society in all the levels, and the organizations are not precisely the exception of the rule, because inside them the change affects to all the aspects, it breaks the work routines, it modifies the habits and alters the traditional decision criteria.

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