Organizational and Personal Innovativeness

Organizational and Personal Innovativeness

Kayhan Tajeddini (Lund University, Sweden & Tehran University, Iran) and Keyvan Tajeddini (Tarbiat Modares University (TMU), Iran)
DOI: 10.4018/978-1-4666-1646-2.ch016


The main objective of this research is to highlight the need to reconceptualize the theoretical constructs of innovativeness. This chapter examines the existing definitions of innovativeness, and provides a conceptual framework that considers this topic from an organizational to a personal perspective. The similarities and differences of each are reviewed, and a synthesized conceptualization of innovativeness is offered. A literature review examines innovativeness, taking a broad perspective of the topic in terms of research and practice as well as conceptualizing the relevant personal constructs. This study is limited in taking a marketing perspective. Implications for future research in innovativeness in practice are recommended.
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Innovation Defined

Innovation is a key factor in entrepreneurship (Covin and Slevin, 1991; Zahra, 1995), and can provide a competitive advantage to compete effectively in domestic and global markets (Tid et al., 1999). It is an important component for a long-term survival of organizations (Cook, 1998) and forms an integral part of firm’s strategy (Hitt et al., 2001).

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