The Perception of Managers on the Impacts of the Internet in Brazilian Hotels: An Exploratory Study

Abstract

The present study has an exploratory nature and aims to analyze the perception of managers on the efficiency, access importance, use as a communication tool, benefits and difficulties of Internet use in Brazilian hotels and also its effects according to the facilities rank and property size plus managers’ age and experience time. It has been used as a questionnaire to collect data from the managers of 35 hotels in the city of Natal, RN, Brazil. By using analysis of variance (ANOVA) and the Tukey test, results showed that there is almost no significant difference on the perception of managers on the impact of Internet use in hotels. However, those variables that were different show that for younger and less experienced managers and luxurious hotels with more than 50 rooms, there is a more favorable perception on the impacts of the Internet.