Perception of Romanian Consumers on Ecological Products

Perception of Romanian Consumers on Ecological Products

Violeta Sima (Petroleum-Gas University of Ploieşti, Romania) and Ileana Georgiana Gheorghe (Petroleum-Gas University of Ploieşti, Romania)
DOI: 10.4018/978-1-5225-0341-5.ch008
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Abstract

This chapter aimed to investigate perceptions and attitudes of Romanian consumers about organic products, in order to study the connection between knowledge and attitudes of consumers and their place in purchase decision-making system to understand their behavior toward organic food. In the first part, after a brief introduction, the authors tried to perform a review of the literature in the field, starting from the presentation of the concept of green or ecological consumption behavior and the notions related to it. A synthetic scheme of the drivers of the green market was proposed as a conclusion of this introductory part. The main concern is about consumption of the ecological products in Romania. The authors identified a number of 17 relevant studies performed in Romania in order to help them substantiate their work. They took into account two issues, namely, Ecological Non-Food Products and Ecological Food Products.
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Background

The issue of organic products and how they are perceived in the market have become topics of general concern for researchers worldwide. The end of the twentieth century and beginning of XXI century were marked by a growth of the concerns in this area worldwide. Thus, new concepts have emerged and have been developed, such as: eco-attitude, sustainable consumption patterns, green behaviour, green attitude, green intention, green purchase, eco-consumer, eco-products (with many divisions), green market.

A large number of studies on green or ecological consumption behaviour found that consumers who concern more on environmentally friendly are characterised by a specific eco-attitude. This concept contains notions related to:

  • Ecological Citizenship

  • Environmental Citizenship

  • Green Citizenship

  • Ethical Investment

  • Social Economy

  • Sustainable consumption patterns

  • Green Purchase

  • Green Purchase Intention

  • Green Purchase Behavior

  • Green Purchase Attitude

  • Eco–Consumer

  • Eco-Products

  • Green Market.

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