Portable Portals for M-Commerce

Portable Portals for M-Commerce

Irvine Clarke III (James Madison University, USA) and Theresa Flaherty (James Madison University, USA)
DOI: 10.4018/978-1-59140-553-5.ch404
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In the new decade, the call for information technology will be information, anytime, anyplace, and on any device. Accordingly, e-commerce is poised to witness an unprecedented explosion of mobility, creating a new domain of mobile commerce. Mobile commerce, or m-commerce, is the ability to purchase goods anywhere through a wireless Internet-enabled device (e.g., cellular phone, pager, PDA, etc.). Mobile commerce refers to any transaction with monetary value that is conducted via a mobile network. It will allow users to purchase products over the Internet without the use of a PC. Non-existent a year ago, m-commerce is now the buzzword of the marketing industry (King, 2000).

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