MLA
Mani, D. R., et al. "Predicting Resource Usage for Capital Efficient Marketing." Encyclopedia of Data Warehousing and Mining, edited by John Wang, IGI Global, 2005, pp. 912-920. https://doi.org/10.4018/978-1-59140-557-3.ch172
APA
Mani, D. R., Betz, A. L., & Drew, J. H. (2005). Predicting Resource Usage for Capital Efficient Marketing. In J. Wang (Ed.), Encyclopedia of Data Warehousing and Mining (pp. 912-920). IGI Global. https://doi.org/10.4018/978-1-59140-557-3.ch172
Chicago
Mani, D. R., Andrew L. Betz, and James H. Drew. "Predicting Resource Usage for Capital Efficient Marketing." In Encyclopedia of Data Warehousing and Mining, edited by John Wang, 912-920. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-557-3.ch172
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