Abstract
The data points that are afforded freely and may be utilized as factors to a decision become tributes that can never be repaid as their benefits are a gift from a benefactor that has no agenda to bear. It becomes these data points that become the leverage that comes to resonate the loudest because it is through them that efficiencies may be obtained. Life at times seeks an all too familiar prescription, but unfortunately, that detail becomes much like an old family recipe that has been misplaced. For progress to happen then it becomes a matter of gleaming insight from that which is present, but yet often overlooked because disruption at times can only take root when the trivial is looked upon with a different lens and through which a yield may be obtained that is simple and efficient because the data mandates so.
TopIntroduction
The search engine provider Google has given their input as to what can be done to find prominence with the indexing domain. Bing and Yahoo have opted to not put forth any sort of guidance that would aid in the understanding of their particular indexing effort. Google on the other hand has taken a stab at answering the question but has done so in such a generic and basic manner that it simply amounts to a common doctrine that is deemed to be more or less common knowledge by the profession. The placing of relevant descriptions and keywords in meta tags is what the W3C consortium specifies in their online literature for the proper use of the tags, which coincidently enough is equivalent to what is provided as guidance by Google. The regurgitation of this verbiage cannot be made and pointed to as providing insight over the domain and much less be deemed to provide special insight into creating relevant content. It is understandable why the search provider of choice chooses to obfuscate their true intent as doing so would affirm for the masses the direction that would need to be followed. To ask the search purveyors to relinquish the magic formula would be like asking the chef for the recipe to their special dish, it is but a request that is never answered with anything but a passing nod.
In this section the discussion proceeds by looking at the prescriptions from Google as to what they suggest should be done to create content that can be indexed in a positive manner. This chapter also discusses some utilities that are made available by the search providers to be able to gain further insight into the paradigm and be able to decipher the truth that is masked. The exercise with Google is taken even though it is not one of the search engines for which a model is created because even though the team is different, the playing field is the same and consequently it helps to further the claim of the parallel that exists with the search engine providers. As was also seen in the previous chapter, the query outputs can be found to be similar between Google and its competitors. The work of Jerkovic (2010) and King (2008) point to search engines in general and whose body of work coincides with the content found here, their work helps to further clarify that a degree of congruency does exist between the search engine providers irrespective of their specific methodology with the indexing domain. As an exercise this chapter will look at the Google search engine results and compare them to the style guide to validate the guidance provided by the search vendor, which helps to further reinforce the notion of what true north is for the other counterparts given the data points that have been made available so far.