Product and Space Analysis Using the Product Perception Method

Importance of the Project Development

The study is relevant due to the obtaining of veridic data related with the perception of the user regarding the product and with the interpretation what is liked in the market and not, finding different virtues and deficiencies. The interaction is a fundamental part to understand how the user interacts with the object.

Necessary information for the development of the project was collected, therefore, it was necessary to know that perception is a cognitive process of interpretation and process of the information. The cognitive system uses a series of resources simultaneously and depends on the complexity of the task, the learning level, or previous experience. The subject could use the product with efficiency. However, an excess of the mental load will occur causing deficiencies in the execution and perception of the product (Cañas & Waern, 2001). Several interview protocols were performed to achieve the goal of identifying the perception of the user and to determine the interphase product-user. Necessary techniques for the data collection, as role games, questionnaires, interview, etc., were applied.

The study considered two data collection methods: questionnaires and observation (taking into consideration descriptive, interpretative and inferential codes) which could be used by anyone who works in the same research topic (Fernández Núñez, 2006).