How to Promote Community Portals

How to Promote Community Portals

Aki Vainio (University of Vaasa, Finland) and Kimmo Salmenjoki (Staffordshire University, UK)
Copyright: © 2007 |Pages: 7
DOI: 10.4018/978-1-59140-989-2.ch077
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Abstract

Information content of the Web has, in the last 10 years, changed from informative to communicative. Web pages, especially homepages, were the foremost places where companies, organizations, and individuals alike expressed their existence online and provided some information about themselves, like their products, services, or artefacts that they related to. On the common Web environment, the search engines were harvesting this information and made it available and meaningful for the masses of Web users. In the early days of Web, this factor alone justified the usage of Web as a marketing tool and as an easy way to share important information between collaborating partners.

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