Public Relations, Media Relations, and Reputation Management

Public Relations, Media Relations, and Reputation Management

Engin Çağlak (Çanakkale Onsekiz Mart University, Turkey)
Copyright: © 2018 |Pages: 17
DOI: 10.4018/978-1-5225-3619-2.ch018

Abstract

Reputation and trustworthiness are crucial values to acquire and sustain for every individual, institution, organization, and society. Reputation is neither a gift acquired from birth nor a feature that can be bought in exchange of money. In order for media to acquire reputation, mass media and employees must be respected. In this chapter, the use of media for reputation and the importance of credibility, authenticity, objectivity, and the like for media or journalism is analyzed through specific examples.
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Introduction

Reputation and trustworthiness are undoubtedly significant and desirable for every person, institution, organization and society. It is called “reputation” and reputation is neither a gift acquired from birth nor a feature that can be taken with money. Reputation is a legitimate title won by those who win over time, have various kinds of exams, and manage crises properly. You can be born as the son of the king, people may be afraid and respected from you, but that does not mean that you are reputable. You may have studied very well in the best schools in the world, you may have many adjectives in front of your name, but none of them will be able to do you reputable. Reputation is legitimacy you can achieve in the face of attitudes, attitudes and decisions you take against persons, events, situations. The more important is having a reputation for an individual, organization or brand, the more important is the use the media correctly to provide it. In order for the media to have the same reputation, mass media and employees must be respected. This reputation of the media is seen as important and necessary beyond those who want to use the media for their own reputation. Every goings-on of the media is used meticulously to maintain reputation and to maintain your reputation, but a media, a media or a news organization without reputation will have a more negative impact on reputation. On the other hand, you will not find long descriptions or explanations about reputation and reputation management in this section because I neither want to take your precious time, nor want to disrespect the editor and other writers. Nevertheless, the use of media for reputation and the importance of credibility, authenticity, objectivity and the like for media or journalism will be emphasized. Especially in recent years, internet environment which is in front of the traditional mass media, who do not observe time and space difference, information does not disappear, great advantage in terms of accessibility, and social media based study will be one of our study titles.

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